Spider-Man™: Far From Home And Oreos Team-Up To Create The Right Moment

OREO, the world’s number one cookie of Mondelez International, collaborated with Sony Pictures in celebration of the upcoming film , Spider-Man™: Far From Home, releasing in AsiaPacific on July 3, 2019. Covering eight countries in the region, this outstanding partnership with Sony Pictures includes a dedicated TV spot for the campaign as well as digital and social media efforts including a region-wide contest.

“We’re very excited about this partnership with Sony Pictures as it marks a new milestone for us to be collaborating with the world’s leading media and entertainment company. Spider-Man™: Far From Home is one of the most anticipated films of the year that captures the hearts of people of all ages which aligns with OREO’s standing as the world’s favourite cookie,” said Simon Crowther , Senior Marketing Manager, Biscuits of Mondelez International ( Malaysia, Thailand and Singapore) .

“As an organization we aim to live up to our purpose of ‘Snacking Made Right’, we believe that this collaboration will create fun and playful moments for everybody who is involved with the brand and the movie. With this in mind we hosted a special movie premiere for those we value most as an organization; our colleagues, consumers, customers and our CSR community , he added.

50 children from Mondelez’s signature CSR program Joy Schools were treated to the movie premiere. They were joined by 120 employees, 180 consumers and 90 customers of Mondelez International (Malaysia) who were also invited to watch the much – anticipated movie. There were few activities organized on the premiere day which include meet and selfie with the Spiderman and Oreo Cookie interactive games.

James Kane , MD of Mondelez International Malaysia & Singapore, together with Simon Crowther, Senior Manager Marketing Biscuits & Salty Snacks with some of the employees

In Spider-Man™: Far From Home, Tom Holland returns as the friendly neighborhood Super Hero who, following the events of Avengers: Endgame, must step up to take on new threats in a world that has changed forever. The film expands the Spider-Man film universe, taking Peter Parker out of his comfort zone and his home in Queens, New York City, and hurling him across Europe during what was supposed to be a school vacation – but which becomes his greatest challenge and most epic adventure ever.

“It’s a great opportunity for Sony Pictures to be able to work with Mondelez and bring both our iconic & beloved brands to the Malaysian consumers. Oreo is the perfect partner for Peter Parker to take along on his first trip to Europe,” said Simon Foo, Managing Director of Sony Pictures Entertainment Malaysia.

Trip to London and Oreo Spiderman Merchandise.

Oreo is giving away awesome Spiderman merchandises, and an opportunity to experience an incredible trip for two to London, England! To join the contest, simply purchase limited edition Oreo Spiderman packs and take a snapshot of the receipt as proof of purchase and submit the entry via WhatsApp messaging to +012-574 0001 with full name and IC no.

Winners must keep their original receipt upon claiming their prize. Each receipt with minimum of RM 5 purchase is equal to one entry, so the more packs you buy, the more chances of winning! Incredible Spiderman merchandises such as hoodies, t-shirts, Spiderman Bluetooth speaker, HD Camera Drone, Spiderman 3D Mugs and so much more are up for grabs as secondary prizes.

Two lucky winners nationwide will win a once-in-a-lifetime trip for two to London, which will include a tour around the city, a 4-day and 3-night hotel stay, roundtrip ground transportation between the airport and hotel. The limited-edition Oreo Spiderman packs was made available on June 1 in major hypermarkets, supermarkets, convenience stores and provision stores nationwide.

The Oreo Spiderman promo period is from June 1 to July 31, 2019, and all residents in Malaysia are eligible to join the promo. Winners of the promo will be announced within a month after the promo period. For more details on the mechanics of the promo, visit www.Oreospiderman.com/my or log on to acebook.com/OREO.

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